CCT+356+Ad+Design





__Client Profile:__ Sherstyle.co is a modern South Asian ethnic wear website that provides its customers with clothing and accessories from high end designers at a lower lost than local retailers. Established in Canada, this company has proven to be an innovator in how Indian fashion is delivered to the world. The name “sherstyle.co” is intended to be a play on the word “sheer” meaning pure and absolute. The meaning of “sher” in a South Asian context means Lion but signifies the strength and power of South Asian culture. By paring the two together, the name sherstyle.co explains the goals and values of this dynamic company. The goal of sherstyle.co is to bring a wide variety of fashion, accessories and a new perception of luxury living. Making new, modern, vibrant and detailed styles available to the globe (sherstyle.co provides worldwide shipping) allows our consumer base to enjoy the rich and glamorous lifestyle. To accompany the tradition ethic wear, sherstyle.co also provides its clientele with fusion based style that bring the best of east and west together…follow the journey into luxury!

__Consumer Profile:__ The consumer base that sherstyle.co advertised to be non-South Asian and (mostly of) South Asian decent ranging from age 20+ females; sherstyle.co does sell children and toddler apparel purchase and occasionally men’s clothing. These clients are looking for modern and detailed Indian inspired apparel from high end designers and worn by many Bollywood stars in the industry. With two functioning offices in British Columbian, Canada and New York City, USA, the team at sherstyle.co looks to bring these inspired styles to the global market place. The budget of our clientele would be an average of 200-1000 for apparel and 50-200 on accessories and décor. Advertisments will be found on Bollywood Cinema, Social media, Hindi Music, South Asian Cooking, South Asian wedding and Decor websites.

Sherstyle.co is the model for the advertisement design assignment. Before creating my design I decided to create a company and client profile to give direct to what sherstyle.co was trying to achieve. This influenced the style and colours of my design. I decided to use variations of blue, tan and white along with pictures of South Asian inspired clothing to attract the consumer. Also but using pictures of clothing the consumer can identify that it is a online clothing retailer; less confusion leads to a satisfied consumer. This ties in the //Product//of the Four P’s model, the consumer can identify that the website is related to Indian fashion (Stokes, et. al. 205). Through visiting the website, the consumer will also be please to that there is various option that allow the consumer to customize several of our products (size, colour, stitching ect). The goal of online advertising is a new twist on meeting the consumers needs. By doing this the consumer is empowered though decision making(Stokes, et. al. 205). I felt the colours have a sophisticated feel that would attract the intended demographic; the bright blue with damask overlay would tie in with the vibrancy of South Asian Apparel.

The first advertisement is a horizontal banner with 3 sections. Two of the sections banner has pictures of products that sherstyle.co offer. This banner was designed to be clean and to the point. By providing visual examples of the styles sherstyles.co offer (directed to South Asians), the consumer can identify whether they are interested or not. Minimal writing allows the consumer to also identify the type of clothing and website. Below is an example of how an ad like this would be integrated:



The second advertisement is a vertical banner. This uses sections of the blue damask overlay. In staying with the colour theme, this advertisement is created not only for South Asians but also for non-South Asians. The picture used here is of a fusion style outfit that would be sold at sherstyle.co. The intended demographic will identify with fashion as the market and different ways in which they can reach this retailer. The //__click here__// located at the bottom of the ad leads the consumer to the homepage of sherstyle.co. Facebook, Twitter and Linkedin are the used social media sites; by clicking on the middle of the advertisement, the consumer will be taken to the social media page of sherstyle.co that his embedded with direct links to the sherstyle.co Facebook, Twitter and Linkedin pages. Sherstyle.co is a growing corporation and is constantly expanding. Although not commonly used, Linkedin provides a portal in which sherstyle.co can post job openings and review potential candidates. An example of how this ad would be positioned is located below:



The third advertisement is a sponsored ad that is normally found on Facebook. This ad is important because such ads are already targeting a potential demographic that would have interest in the company. For example, if a consumer has “liked” South Asian Fashion Facebook pages, then this sponsored ad will pop and lead already interested consumers to sherstyle.co. Such ads are small and have limited space therefore it is important to get the point across fast. This ad has a visual example of the fashion available (text above also states the type of fashion –desi/Indian), but states that there are reduction up to 80% off (who does not like to save money?!) and the website to visit. An example of this ad on Facebook is below:



The most challenging part of this assignment was created a target audience. This would influence everything about the ad (where to place the ad, how it would look ect). Alot of my focus was on the consumer and how to relate to them. I myself am interested in this area, so i started to think of way that other websites have gained my interest. Creating the advertisment was difficult as well; several mistakes were made that i did not notice which in the case of reality would actually lead the consumer away. Overall i was pleased with the concept and integration of these ads, as i feel that these online advertisments are effective in the message and intended audience.

References: Stokes, Rob. "Online Advertising." 4th ed. //EMarketing: The Essential Guide to Digital Marketing //. 2011. Web. 26 Feb. 2012. <[]>.

NOTE** ALL IMAGES USED ARE FOR EDUCATIONAL PURPOSES, NO COPYRIGHT INFRINGEMENT IS INTENDED, IMAGES CAN BE FOUND ON GOOGLE SEARCH. ALL WEBSITES INVOLVED ARE NOT ACUTALLY USED FOR ADVERTISING PURPOSES AND ARE USED AS AN EXAMPLE OF HOW SUCH AN ADVERTISMENT WOULD BE INTEGRATED (NO MISUSE INTENDED).